Bat Wars www.batwars.com is an industry phenom that sparked in 1997 from humble beginnings to an often imitated event that participants agree cannot be aptly duplicated. The industry renowned product testing event allows players and enthusiasts to hit a variety of bats in surroundings similar to actual play. The event is free to the public and is produced across the United States, sponsored by Eastbay and various industry partners. There are Bat Wars events for slowpitch softball, fastpitch softball and youth baseball. See “Lineup Card” tab on top row and then click “Bat Wars” for 2010 dates. Marketer opportunities for Bat Wars are inclusive of a mixed inventory and can be packaged for a home run program including the publications, websites and electronic media.